Expanding the Oral Care Group in India Case Study

Expanding the Oral Care Group in India - Case Study Exampleet into global trading operations inside four geographic divisions, including Latin America, North America, Europe, Africa, and the Greater Asia (Gupta, 2015). By 2009, Cottle Company accrued revenues worth $11.5 billion, and its products were sold in over 200 nations worldwide. round 50% of the revenues came from the business emerging markets. However, to meet its customers demands, the company maintains its manufacturing and business operations only in ab aside 80 countries.The company believes in the provision and provide of quality products across the globe in order to cope with the competitive market and emerge the victor amongst its competitors. Currently, Cottle strives to strengthen its market base and presence indoors the Middle-East nations. This paper thereby analyses the companys endeavors to market its oral care products and strengthen or broaden its market base in India (Jason, Jindal & Seth, 2014). It there by considers the regional market challenges within India, as well as the possible elections and strategies for the challenges.For the success of its operations and product sales, the company must then consider the regional challenges within India between urban and rural consumers, as well as their willingness, ignorance, or reluctance to adopt the modern approaches to dental care (Quelch&Zalosh, 2012).A business dodging is the main focus of every organizations practice and the one that organizations use to gain a competitive advantage. It is use to attract customers, strike out a market position, and achieve the objectives of the organization. Cottles situation of is not bad, and it just needs to follow its strategy and change a few things such as eminence of its products. A review of Cottle strategy can help it to diagnose few problem areas that are present in the company. There is a need for alternative solutions. The strategic issues for Cottle will be discussed in order to cr aft alternative business